Exposure used the Craftwork concept to create a campaign featuring 18 of London’s top Craftworkers across a variety of different media, including: outdoor, print media, 18 short films, a relaunch party and in-store to promote their ‘re-crafted’ flagship store.
The client loved the Craftwork concept so much that they re–divert their season’s advertising spend to use the concept as an ATL campaign. This was to run across London underground and busses in the key London districts of Soho, Camden and Shoreditch as well as running as a nationwide print campaign.
As well as retouching the craftworkers for the outdoor campaign and the nationwide print campaign, I also designed and artworked the various media.
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CLIENT: EXPOSURE
ART DIRECTORS: ARRAN CAWTE & ROBIN EK
CLIENT: EXPOSURE
ART DIRECTORS: ARRAN CAWTE & ROBIN EK